tag:blogger.com,1999:blog-49203652422616883362024-03-12T18:19:23.229-07:00website performanceSetting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals. If you don't know what you want your site to
accomplish, it will most likely fail to accomplish
anything. Without goals to guide you in developing and
monitoring your website, all your site will be is an online
announcement that you are in business.The Law In the worldhttp://www.blogger.com/profile/10336613418594194963noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4920365242261688336.post-71480018424298723742007-08-03T22:34:00.000-07:002007-08-03T22:35:07.026-07:00setting performance website===================================================<br />Evaulating Web Site Performance<br />===================================================<br /><br />Setting up a website is the very first step of an Internet<br />marketing campaign, and the success or failure of your site<br />depends greatly on how specifically you have defined your<br />website goals. If you don't know what you want your site to<br />accomplish, it will most likely fail to accomplish<br />anything. Without goals to guide you in developing and<br />monitoring your website, all your site will be is an online<br />announcement that you are in business.<br /><br />If you expect your site to stimulate some form of action,<br />whether it is visitors filling out a form so a<br />representative can contact them, or purchasing a product,<br />there are steps you can take to insure that your website is<br />functioning at peak efficiency. One of the first indicators<br />of how well your site is working for you is finding out the<br />number of visitors in a given period of time. A good<br />baseline measurement is a month in which you haven't been<br />doing any unusual offline promotional activities.<br /><br />However, just because hoards of people have passed through<br />your gates does not mean your site is successful. Usually,<br />you want those visitors to actually do something there. It<br />is equally important to monitor the number of visitors to<br />your site who made a purchase. This figure is called the<br />site conversion rate, and it is an essential element of the<br />efficacy of your website.<br /><br />To find the site conversion rate, take the number of<br />visitors per month and figure out the percentage of them<br />that actually performed the action your site is set up for.<br />For example, if you had 2,000 hits to your site, but only<br />25 of them purchased your product, your site conversion<br />rate equals 1.25%. To get this figure, take your number of<br />visitors and divide that figure by the number of visitors<br />who made a purchase. Then divide that result by 100 (25 ?00 X 100).<br /><br />If your website is set-up to get visitors to fill out a<br />form, make sure to then figure out what the difference is<br />between your site conversion rate and your sales conversion<br />rate. This is because not everyone who fills out your form<br />will actually become your customer. However, whether your<br />site is set-up to sell a service or product, or to get the<br />visitor to fill out a form, the site conversion rate will<br />measure the success or failure of your website whenever you<br />make changes to the site.<br /><br />You may find that you need to implement some additional<br />marketing strategies if you find that traffic to your site<br />is extremely low. There are several effective methods to<br />improve the flow of traffic to your website, particularly<br />launching a search engine optimization campaign. This<br />campaign is targeted at increasing your position in search<br />engine results so that consumers can find your pages faster<br />and easier. You can either research the steps you need to<br />take to improve your search engine rankings, or employ a<br />search engine optimization company to do the work for you.<br />In either case, after your have improved your search engine<br />positions, make sure you keep on top of them by regular<br />monitoring and adjusting of your efforts to maintain high<br />positions.<br /><br />Another factor to examine is how easy it is for a visitor<br />to your website to accomplish the action the site is set-up<br />for. For example, if your goal is for the visitor to fill<br />out a form, is this form easily accessible, or does the<br />visitor have to go through four levels to get to it? If<br />it's too difficult to get to, the customer may just throw<br />in the towel and move on to another site. Make sure your<br />buttons are highly visible, and the path to your form or<br />ordering page quickly accessible.<br /><br />Finally, have a professional evaluate the copy on your<br />website. The goal is, of course, to get your visitor to<br />make a purchase or fill out your form. Website copy must be<br />specifically geared to your online campaign and not just a<br />cut and paste job from your company brochure. The right<br />copy can make the difference between profit and loss in<br />your online campaign.The Law In the worldhttp://www.blogger.com/profile/10336613418594194963noreply@blogger.com0